April 19, 2010 2010 Back to College Storage Program  Townsend, MA – Sterilite Corporation announced the expansion of its promotional storage line with the introduction of a new Back to College color program. While The National Retail Federation predicted a less favorable back-to-school shopping season in more than a decade, retail shelves looked noticeably bright this Back-to-School season. To capitalize on 2009’s success, Sterilite is gearing up for a colorful 2010 season. Sterilite is offering an exciting Back-To-School program for 2010 centered around two fun, vibrant colors. A mid-tone blue that is simple, basic, clean and comforting. Blues are moving in this direction as a nostalgic reflection of better times. A pleasing reddish purple, made its introduction during the launch of the Spring 2010 color promotion. This color’s performance and recent success will carry forward into the Back-To-School program for 2010. To add even more excitement to this year’s program, Sterilite is including several hues, tints and shades of these colors to create two monochromatic color palettes. Tints and accents on a product add a subtle, yet pleasing appearance to the products.